Customers typically look to personal feedback and reviews before they purchase a product or service. That’s why it’s so worthwhile to make use of your customer testimonials in order to build company credibility and generate new sales.
Using testimonials on your website offers a wealth of benefits:
1. Creates consumer confidence
Many online businesses have built their business from the ground up using customer testimonials as feedback. Just look at eBay and Amazon. Both online shopping sites rely heavily on feedback to function. Customer feedback, whether it is rating a product, service or seller builds consumer confidence. It overcomes buyer fears and promotes sales as safe and worthwhile.
2. Establishes company credibility
If everyday people are making positive comments about your company, it highlights that your business is the real deal. Publishing testimonials on your website presents your business in an unbiased light. It’s also much more effective than a sales pitch.
3. Improves customer service
You may not receive glowing feedback from every customer. Instead of focusing on the negative, use the opportunity to respond to the complaint. This demonstrates to other customers that you are willing to address any concerns and correct them – a simple way to turn negative feedback into a great testimonial.
Here are some effective testimonial tips:
- Never lie – Be honest and never make up testimonials that are false or misleading. If you can’t deliver what you’re promising, it’s only going to look bad for your business.
- Details matter – Build credibility by publishing your customer’s name, where they live and their occupation whenever you use a testimonial. For example, J. Brown (Lawyer from Manly).
- Multimedia – Written words are fabulous. However, if you have the resources then go that extra step and use audio or video testimonials.
Testimonials are such a simple resource that many businesses fail to take advantage of. By publishing positive testimonials on your business’ website, you could see those potential customers turn into big sales conversions. Need help building a testimonials page on your website? Find out how PlanetDomain can help by calling 1300 366 405.
